Live Mechanics

The visual identity for Live Mechanics needed to reflect the clothing label´s roots in urban culture. The three P´s used to make up the logo evolved in response to the brand´s philosophy of the importance of progression, passion and pain. The resulting motif can be seen as a rolling wheel symbolising a commitment to move fashion forward. The rich, decorative letterhead was intended to challenge traditional ideas of corporate stationary design.

This work was created in response to a Graduate Diploma in Digital Design brief at London College of Communication.